Search Engine Optimization
One of the simplest methods to increase one's sales is to ensure that one's website is optimized for saerch engines such as Google.
Most websites have been designed by persons who do not have a good working knowledge of what search engines look for. Thus, the site, while looking attractiv to humans, does not look very appealing to the search engines and consequently rank very low.
Take, for example, this website. www. 1peenya.com was registered in the first week of July and had attained top search engine response position within a month.
We specialize is search engine
optimization and have been following search engine trends since 1998.
One
of the web sites which we created,
www.datadubai.com, was designed to rank high in the search engines and
by 2004 end, it ranked in the top 5 places on Google for most Dubai
related queries (try the search words "Dubai, beaches" - you should find
Datadubai.com # 1). We sold the domain to a British real estate agent in
January 2005 for $10,000.
We can carry out search engine optimization (SEO) for your company too!
In your current situation, you may be not getting the traffic to your website that it deserves. This means that you could be losing potential business!
This business could be going to a competitor of yours who has a site that is more search engine friendly.
Here is what we would suggest that you do:
1. Hire us to can carry out a thorough and
professional check
of your web site and tell you in simple terms, without using jargon,
where your site ranks with the major search engines such as
Google. We will also identify problems and offer suggestions as to how the
problems may be rectified. This costs of this consultancy is Rs. 7,500
only, all inclusive. If you decide to undertake this, we will offer you a free year's membership to this Peenya manufacturing portal (valued at Rs. 1200).
2. Once we have identified the problem and told you exactly what needs to be done, we can fix the problems
for you. This will cost extra and will depend on the extent of work that needs to be carried out.
3. If you would like to really get professional, you should see what your three closest competitors are doing on the Internet. We can do an analysis for you that reveals their complete SWOT (strengths, weaknesses, opportunities and threats). This information would be invaluable in terms of utlising their Internet weaknesses and get higher search engine rankings that will attract more potential customers.We charge Rs. 25,000 for such a study.
We have already carried out such studies for several Peenya based organizations.
A PDF file for a study that we did for New York based organization is here. This New York based organization (name hidden) commissioned us through a Canada based consultant to study his three closest competitors (jr.com, crutchfield.com and shopsunshine.com) and come up with a Internet strategy that would enable them to gain additional sales.
Actual Peenya based
case studies:
Organization 1: Name
has been withheld: We have been working with this Peenya based
organization since 1988 and it has been amongst our first clients. It is a
company that manufactures testing equipment. The average product value is
around Rs. 6 lakhs. The company initially designed the web site itself,
in-house. We have been hosting this company's web site ever since it was
designed (August 09 1997). Initially this company was small and we
used to directly discuss Internet matters with its MD. However, as the
company grew, the MD couldn't handle all the issues and delegated the
design of the web site to junior executives. They decided that the company
web site needed re-design and they hired a design bureau to do the job.
The design bureau gave them an design that was visually exciting and the
entire web site was re-designed. Very soon, within a matter of months, the
site rankings with Google (the most significant search engine) began
dropping. They started losing page-views and this directly led to fewer
enquiries and a fall in sales. The company came to our parent company, Spark Consultants, in December 2006 to find out why it was
facing a declining internet situation. The site was intensively analyzed and the
cause for the drop in Google rankings explained to them. The company now is in the process of redesigning its 150
pages with a view to becoming globally competitive and securing additional
net business.
Organization # 2:
Name has been withheld: This Peenya based company has an ISO 9001 status.
It was established 1986 and has an (on the face of it) attractive web site
but, except for the home page, none of the over hundred internal pages of
this company have been indexed by the search engines. This is due to
extremely bad web page designing. This company is a leading
manufacturer of accessories for machine tools. It is a global
player and participates in many international trade fairs such as the
Shanghai International Machine Tool Fair, Indian Machine Tool Show, EMO
Hanover etc. Its average product cost is around Rs. 3 lakhs. Spark Consultants has analyzed the web site in detail and suggested remedies and
a redesign in taking place to make the web site more search-engine
friendly.
Where does one start the
SEO exercise?
-
As mentioned above, the first step is letting
our experts take an initial look at your site. This costs Rs. 7500 and
takes around a week.
-
Our report, which we will submit within a week, will highlight
the errors in your web site and suggest how these may be remedied.
-
We can then fix it for you and will quote
separately for this.
Advanced analysis
Most companies - both
Indian as well as international - are
now emerging from their shells and becoming globally competitive. It
strongly helps if the web site is positioned keeping international
competition in mind. We would therefore suggest that you go in for advanced analysis, as described above which costs Rs. 25,000. It will definitely help in redefining your sales strategy and getting more business.
If you would like to discuss this with our CEO, Mr Prakash Subbarao, please call him at
(91) 9019 548 565 during business hours or email him.
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