The Spark Consultants TeamLibrary 

This is a compilation of external articles and links about search engine optimization, social media and digital marketing that are interesting and informative. It also includes marketing related content.

If you would like to email us about contents in this library, suggestions etc. click on the link.
 

  Digital marketing
   
- What You Must Know Before Making A Decision Regarding Google AdWords Optimizing.
- 5 Key Shfts Happening Right Now in the world of Digital Marketing
- (For small Business) Marketing To Search Engines
-  Welcome to Google's search engine optimization starter guide (4 MB)
- Search Engine Optimization Made Easy (2MB)
- 9 Digital Marketing Lessons from top social brands
-

HOW TO: Get the Most Out of Google AdWords

   
  Online Reputation Management
   
- 5 Ways you are offending online customers
   
  Mobile / Regular SEO
   
- What is PPC (Pay-Per-Click)?
- Mobile SEO Tips For Everyone
- How Small Business Can Capitalize on Google’s Algorithm Change
   
  White papers
   
- Razorfish: Social Media and 5 other technologies reshaping the decade.
   
  Business
   
- The 7-Stage Evolution of a Socially Responsible Brand
- HOW TO: Spread Your Business Footprint Around the Web
   
  Facebook
   
- Posting Strategies that Encourage Engagement on Facebook
- 5 Best Practices for Fashion Retailers on Facebook
- 7 Tips and Marketing Strategies for the New Facebook Fan Pages
- Facebook Marketing: A Comprehensive Guide for Beginners
- How to Poll Customers on Facebook
- 10 Proven Strategies for Greater Likeability on Facebook
- 5 Best Practices for Travel & Tourism Brands on Facebook
- 5 Tips for Closing a Sale on Facebook
- 10 Tips for Posting on Your Brand’s Facebook Page
- 3 Facebook Commerce Success Stories
- Who's Blogging What: 2010 Facebook Page Marketing Guide (Pdf)
- How to use Facebook for business (Pdf)
   
  Social Media
   
- Social Media Connects Us to Friends – Not Prospects
- Why Marketers That 'Like' Results Must Spend With Care In Social Media
- How to use Social media for SEO
- Who uses social media - an Infograph
- 5 Social Media Mistakes That Make You Look Like an Amateur and Cost You Sales
- Who Likes What: Social Media By Demographic
- 14 Best Practices for Long-Term Social Media Success
- Social Media for Small Businesses: 6 Effective Strategies
- HOW TO: Launch Any Product Using Social Media
- 8 Ways to Improve Your Live Event With Social Media
- Social Media Marketing: 5 Lessons From Business Leaders Who Get It
- 5 Tips for Maintaining Brand Consistency Across Social Media
   
  Twitter
   
- Use Twitter for business
- 8 Ways Entrepreneurs Can Get More Out of Twitter
- 17 Twitter Tips from Mashable Connect Attendees
- Twitter Marketing Guide
   
  YouTube
   
- 5 YouTube Marketing Tips for Better Engagement
- Top 5 YouTube Marketing Mistakes Committed by Small Businesses
   
  E-Mail
   
- 7 Steps to jump starting your email marketing strategy (ebook)
- 6 Common Email Marketing Mistakes Small Businesses Make
- 6 Smart & Effective Email Marketing Tactics
   
  Blogs
   
- 8 Steps to Optimize Your Blog Post
- 5 Excellent Small Business Blogs To Learn From
- Top 5 Mistakes to Avoid on Your Company Blog
   
 

LinkedIn

   
- HOW TO: Optimize Your LinkedIn Company Profile for Recruiting
   
  Trends
   
- 5 Digital Marketing Trends to Watch
   
  Video
   
- 4 Innovative Ways to Use Web Video for Small Business
   
 

Podcasts

   
- 3 Podcast Success Stories from Creative Small Businesses
   

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